"There is no such thing as bad weather, only unsuitable clothing." — Alfred Wainwright

Weather tested. Family approved.

As Canada's number one destination for children's cold-weather apparel, we had some tall snow boots to fill. The Outerwear Shop is our most important shop of the year, and the most demanding.

I extended the retail window creative into an interactive digital shopping experience, focused on kid-friendly product features and functional details. The shop required a lot of custom photography so I also researched inspo and created the photography briefs for the studio.