"There's no need to be anybody but yourself." — Tyrese HaliburtonThis hometown hero is the Ultimate OshKosh Kid.
When picking a brand ambassador for OshKosh B’gosh, where else would you look besides Oshkosh, WI? Enter Tyrese Haliburton: NBA All-Star, team player on and off the court, with an iconic style all his own.
Our copywriter wrote the initial concepts and I contributed visual storytelling ideas during pre-production. The Creative Director oversaw the shoot and made final creative decisions. Here are a few scenes that made it into the final cut. This selection illustrates ideas carried into production, not a single final production storyboard.
Storyboard Scenes
We open on a shot of single stool inside a gymnasium. Our logo lockup appears.
Tyrese enters frame and takes a seat. Our logos disappear as a crew member claps the slate.
Sound bytes of our interview with Tyrese play as we cut to supporting visuals.
Close up shots of our logo labels establish brand presence and association with Tyrese.
A few action shots of Tyrese dribbling, between the legs, and balancing the ball on one finger.
Last shot is of the hoop from below. The ball swishes in and out logo lock up appears.Watch the full video below!Copywriting by: Briana Myrie