Photography & Art DirectionModern Heritage & Red, White & Blue
Building on my Creative Director’s vision, I researched denim textures, styling, and display ideas to develop the photography approach.I paired selected products with visual references to guide shot planning, then used studio tests to evaluate props and backdrops.
"I've always been inspired by things that are timeless, heritage, and classic." — Ralph LaurenThe blues are here to stay.
Endlessly customizable, expressive and iconic, denim has been fashion’s darling since the 1950s. In this collection we celebrate being a part of that rich history.
Alongside developing the studio photography briefs, I art directed an on-location shoot for Modern Heritage and Red White, and Blue. The gallery brings together both approaches.
"It is the spirit of the people that gives the colors their true meaning." — Eleanor RooseveltRed, white, & cute.
For Red White & Blue, I focused photography on the collection’s distinctive prints and fabrications. Styling and composition needed to balance all three colors in combinations that read clear across the individual outfits and grouped shots.
On-location photography by: Johnny TalayOn-location styling by: Julia BadovinacStudio photography by: Emily JohnsonStudio styling by: Roxie Gray